World Cup Special: sport mascots

Major sport events often catalyze collective attention, because of personal interest or because television and newspapers do not speak of any other topic. As you all know, willy-nilly, this is the month of the World Cup, taking place in South Africa! We are usually carried away by the enthusiasm for these sports events and we want to pay tribute World Cup and Olympics in our own way, making a journey to discover the mascots!

Sanrio crisis? The New York Times analysis

Last month, the famous American newspaper New York Times had a long and interesting article analyzing the not exactly rosy situation of Sanrio. The reporter asked designers and industry experts to find out whether the boom of Hello Kitty is going to last and for how much time. We propose you a translated and summarized version the article (which you can read in full version on this page), hoping that it might interest you as it has interested us.