Collaborations: Sanrio Characters and Okada Momo

By now, we are used to Sanrio collaborations. Among the latest parnerships, there’s the one with the illustrator Okada Momo, who reinterpreted with her colorful and pop style the most famous Sanrio characters. The result is the Sanrio Characters and okada momo line, where Hello Kitty, My Melody, Cinnamoroll and PomPomPurin are side by side with the funny characters from the artist’s immagination.

Sometime they come back: Pompompurin

At Sanrio, there is a sort of “operation nostalgia”. The first was My Melody, pulled out of oblivion with her new frenemy Kuromi. Then it was the turn of Little Twin Stars, a bit neglected and now back to being probably the most popular Sanrio characters after Hello Kitty. The kitten herself has undergone this vintage influence: for her 35th anniversary, in fact, she had a facelift that has brought her back to 1974 features.