Double anniversary at Sanrio: the 40 years of My Melody and Little Twin Stars

They’re 40 years old but it doesn’t seem like that! After the celebrations for the 40th anniversary of Hello Kitty, in 2015 it’s time for a double party: the birthdays of My Melody and Little Twin Stars. Sanrio unveiled in the last days the concepts (and the first accessories) for the celebrations of two of the brand most popular characters, that in this period are living a second youth.

KAWAIIZZAZIONI: paintings become pop

On May 18th, preceded by a preview of two days in Milan, it opened MICROPOP, ultime tendenze artistiche dal Giappone visionario (latest artistic trends from visionary Japan), a series of three exhibitions dedicated to contemporary Japanese art.

Collaborations: Sanrio Characters and Okada Momo

By now, we are used to Sanrio collaborations. Among the latest parnerships, there’s the one with the illustrator Okada Momo, who reinterpreted with her colorful and pop style the most famous Sanrio characters. The result is the Sanrio Characters and okada momo line, where Hello Kitty, My Melody, Cinnamoroll and PomPomPurin are side by side with the funny characters from the artist’s immagination.