Cute Shopping: YesStyle, clothes and accessories from Asia to your wardrobe

On our blog we talked quite often about Japanese “alternative” street-styles, but asian fashion is not only Gothic Lolita or Fairy Kei. Along the streets of Tokyo and around, in fact, most girls wear clothes surely less flashy but not less kawaii. We can’t go shopping in Shibuya, but we can buy the latest fashion clothes and accessories directly from our homes!

Etude House opens its international store

When you think of oriental cosmetics, it is impossible not to mention Etude House, the famous Korean brand which we had talked about in our first video tutorial recently. The make-up lovers who have recently flown to Japan probably haven’t miss the opportunity to shop in the Harajuku and Shinjuku stores, opened since 2001. Etude House in fact combines a great selection of beauty products (always up to date with the latest trends in the East) with an absolutely kawaii packaging.

J*Fashion: Cult Party Kei

After several months, we are back to our section about Japanese street style. This time, we deal with Cult Party Kei, a style that can be easily confused with Dolly fashion or Mori for the many similarities that characterize them, from the use of vintage inspired clothes to layering and the choice of accessories, showy and antique-style. Even the reference shop for those who love to dress Cult Party, The Virgin Mary, has clothing and accessories suitable for both. What changes is the aesthetics at the base of the style.