You know, customization mania in Japan has reached levels of a real art. Sanrio’s latest trend in terms of accessories seems to be the dress-up, that is to customize the character of the moment and to change his clothes at will!
The brass and enamel jewelry by Hello Kitty x AVATAR, in fact, allow you to “dress up” the pendant the way you want. It offers, in addition to a basic Kitty (not to mention, naked), eight combinations of clothing/accessories to be embedded in the appropriate holes in the doll. In this way, you can create as many outfits as you want to fit your taste or style of the day. The pendants can also be used as a keychain or phonestrap just replacing the chain! The line is on sale in Japan at a price of about 57 Euros for the base (35 Euros alone) + outfits (22 Euros each).
It is definitely more cheap the Re-ment line of key rings/phonestrap, in which the protagonists, in addition to the ubiquitous Kitty, are also My Melody, Little Twin Stars and Patty & Jimmy, a must in this period of vintage revival! The theme of the collection is, in this case, jobs. Dresses and hats can be combined at will to create your favorite look and in every package, in addition to the “job uniform”, there is also the traditional character dress. As I said, in this case, the plastic makes the difference and the price for each of the 6 packs is 350yen (3 Euros, including the classic Re-ment candy). On eBay you can find the entire set!
Also, in Italy we have our little kawaii dress-up. Since few months ago, Hello Kitty Shopping Mania collection is out on newsstands, following (some months before the Japanese) the idea of dressing the cat through transparent cards, to overlap and stick together.
