In stores, the new Happy Kawaii collection by Essence

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Make-up and kawaii packaging are always a winning combination. And if you do not know how to resist to cute stuffs, you will be happy to know that Essence, the brand of low cost cosmetic products, has just presented a new limited trend edition with a name that leaves no doubt: Happy Kawaii! Let’s find out together what products we can find in Italian stores that distribute Essence brand.

Happy Kawaii
©Essence Cosmetics

Happy Kawaii collection is inspired by our favorite city, Tokyo, and the colorful and fun atmosphere of its most fashionable neighborhoods. So here, in full kawaii style, the packs are transformed into smiling cakes and milk cartons in pastel colors. The collection includes nail products, such as the irresistible ice cream cone-shaped nail polishes, a delicious palette of eye shadows, an original blush that changes color in contact with the skin’s pH, a pair of lovely socks and much more.

  • Happy Kawaii
    ©Essence Cosmetics
    Nail polish – Nail decorations

  • Happy Kawaii
    ©Essence Cosmetics
    Nail file – Nail stickers – Make-up remover for lips

  • Happy Kawaii
    ©Essence Cosmetics
    Eyeshadow palette – Hair chalk – Blush – Socks

Happy Kawaii trend edition will be available between April and May in Europe retail stores (check Essence website for local availability), with prices ranging from 2 to 7 Euros around. What are the products you prefer?

By Alessandra 0
By Alessandra
Copywriter by chance and graphic designer by passion. She deals with all aspects of the blog: content, design, technical side, social media managing.
Last update: 23 April 2018

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