On October 14, Framboiloulou (where “framboi” stands for “raspberry”), the new Sanrio character, will debut in Japanese stores! The protagonists are a little French girl and her inseparable teddy bear Loulou, a trusted friend who is always at her side. The line, dominated by pink and black polka-dot patterns, is targeted to girls from 18 to 30 years old, who love romance and the delicate Parisian atmosphere. The items are designed to fit the lifestyle of the typical “office lady ” and are therefore intended to be used at home, at office and as handbag accessories as well.
Sanrio proves to think also to its more “mature” customers and this thing makes us very happy, because we belong to that category! This new line also seems very cute: we like a lot the design, sober and kawaii design at the same time (and also we go crazy for bows, lace and ruffles!). What do you think? Do you like Framboiloulou?