In recent days, it was very popular a street style that has nothing to do with Fairy Kei colored tulle or with the finest Lolita clothing: Mori Kei. The Japanese word “mori” means “forest” and this thing can make us understand what is the spirit that animates this style: as a modern wood fairies, Mori girls intended to represent with their style that contact with nature and that love for little things that often fails in big modern cities.
In the first part of our record of the conference on Lolita Style, held by the girls of Gothic Lolita Zone at Lucca Comics & Games, we had a brief overview of the origins and characteristics of this trend, and we have discovered what’s Lolita and what is not . Now we continue our report by listing the various sub-groups of this style! Again, thank to GLZ girls for the helpfulness and to the gracious Sybelle that allowed us to use her beautiful photographs!
As we reported, on October 30th, among the many events of Lucca Comics & Games, it was held a conference (followed by a fashion show) organized by the girls of Gothic Lolita Zone, the first Italian forum dedicated to Japanese Lolita fashion! For those who have not been able to follow the event and for those who want to learn more about Lolita style, here is our report! I wish to thank the girls of GLZ for the evening and the afternoon spent together and for the material provided.
Since several years, they have become the princesses of Japanese cities… literally! We are talking about Hime Gyaru, yet another fashion trend from Japan! As is obvious from the name (“Hime” in Japanese means “princess”), Hime-kei fashion reinterprets the look of a modern princess (Marie Antoinette in particular), mixing Gal style with a touch of Gothic Lolita fashion. On the surface, in fact, Hime-Gyaru may be confused with the most famous Gothic Lolitas (in particular, the variants Sweet, Classic or Hime), but there are substantial differences between the two styles, both in look and attitude. The difference can be guessed thinking about the fact that Gyaru Hime originates from Gal style. If a Gothic Lolita outfit cannot ignore petticoat and stockings, Hime Gyaru style do not despise bare shoulders and legs and high heels. If the first gives priority to the dolly and ethereal aspect of Victorian Rococo style, the latter prefers the more luxurious and flashy side.
As we have said in the previous post, Japanese people love to express themselves by personalizing their belongings. The most striking example of this trend is Deco-den, that is cellphone decoration (the term comes from the word “decoration” and “denwa”, or “decorated phone”). Over the years, this trend has spread like wildfire, becoming a true art form and extending to other handbag objects, such as game consoles, mirrors, mp3 players and anything you want to make unique in the world!
Major sport events often catalyze collective attention, because of personal interest or because television and newspapers do not speak of any other topic. As you all know, willy-nilly, this is the month of the World Cup, taking place in South Africa! We are usually carried away by the enthusiasm for these sports events and we want to pay tribute World Cup and Olympics in our own way, making a journey to discover the mascots!
So far, Kawaii Gazette dealt almost exclusively with original characters (Hello Kitty, Rilakkuma and friends). Today, we start a new section that goes slightly beyond the characters, but remains in the field of “kawaii” (or rather, of “kawaii” as an adjective). The items that end up in the Cute Lifestyle category, in fact, concerns fashion, trends, Japanese pop culture and everything that, from our point of view, is cute and deserves attention. We hope you like this new section! If you have any suggestions or ideas, you can always contact us by email or leave us a message on Facebook or Twitter 😀