Chou-Fleur

Do you remember the San-x popularity survey to select the new character to be launched on market? Well, with the start of the new year, the Japanese company is ready to launch a new rabbit (in fact 2011 is the year of the rabbit, according to the Chinese horoscope): Chou-Fleur!

Wish me mell

Just in time for the end of the year, Sanrio unveiled its brand new character, Wish me mell! The new series is aimed primarily at teens and twentysomethings, in practice to a generation of young people whose lives are closely linked to new forms of communication (Internet in particular). Wish me mell, in fact, aims to connect the hearts of people emphasizing good feelings, kindness and love, using social networks as the main form of communication.

The surreal world of Choo Choo

Thanks to Hello Kitty and Nyanko, we are now accustomed to seeing cats in the weirder shoes we can imagine. What else could surprise us now? Well, there’s something and it’s called Choo Choo, the cutest and in some ways the most original feline series we’ve seen so far!

Framboiloulou

On October 14, Framboiloulou (where “framboi” stands for “raspberry”), the new Sanrio character, will debut in Japanese stores! The protagonists are a little French girl and her inseparable teddy bear Loulou, a trusted friend who is always at her side. The line, dominated by pink and black polka-dot patterns, is targeted to girls from 18 to 30 years old, who love romance and the delicate Parisian atmosphere. The items are designed to fit the lifestyle of the typical “office lady ” and are therefore intended to be used at home, at office and as handbag accessories as well.

Sentimental Circus

Lately, Fairy Kei was very popular in Japan . Consequently, pastel colors and retro designs made their way also in the wider world of original characters (think of the last series of Hello Kitty or the Rilakkuma anniversaty line). On the other hand, it begins to reappear the other side of kawaii, more gothic, enchanted and nostalgic… a style that I love!