Many of our Italian readers are preparing to leave for Tuscany, for this year Lucca Comics & Games, the biggest comics, videogames and movie festival in Italy. And we envy all the participants very much, especially because for the first time there will be an official Sanrio booth!
First there were Tsum Tsums, the series of plushies by Disney produced in 2014 in Japan that became in a very short time (also thanks to a very fun game for smartphone) a real phenomemon. Even in this part of the world, the Tsum Tsum mania is slowly catching on (we are practically obsessed), even if not like in Japan, where there are always new special collections and gadgets. Obviously, the other toys brand couldn’t stay watching!