Not only Tsum Tsum: the kawaii invasion of stackable plushies

First there were Tsum Tsums, the series of plushies by Disney produced in 2014 in Japan that became in a very short time (also thanks to a very fun game for smartphone) a real phenomemon. Even in this part of the world, the Tsum Tsum mania is slowly catching on (we are practically obsessed), even if not like in Japan, where there are always new special collections and gadgets. Obviously, the other toys brand couldn’t stay watching!