Collaborations: Sanrio Characters and Okada Momo

By now, we are used to Sanrio collaborations. Among the latest parnerships, there’s the one with the illustrator Okada Momo, who reinterpreted with her colorful and pop style the most famous Sanrio characters. The result is the Sanrio Characters and okada momo line, where Hello Kitty, My Melody, Cinnamoroll and PomPomPurin are side by side with the funny characters from the artist’s immagination.

Cute Shopping – May 2012: Cats

Starting today, we begin a new column dedicated to shopping … or rather, our kawaii shopping tips! As we announced, a few weeks ago we started a partnership with Modes4U, one of the best shops to buy kawaii accessories and DIY materials. Each month, we will propose you the list of our 5 favorite items chosen from Modes4U catalog, each time with a different theme (do you want to propose new themes? Leave us a comment!).

Japanese fashion celebrates Creamy Mami

We girls of the ’80s grew up watching Majokko on TV, cartoons dedicated to the magical girls. Our favorite is still the charming Creamy Mami, the magical idol born from the pencil of Akemi Takada, author we had the honor to meet in person some editions of Lucca Comics ago. As you well know, in Japan (and elsewhere) everything Eighties is trendy, especially if pastel coloured and “fairy” as our dear Creamy. No wonder, then, if some of the most famous gothic lolita brands have decided to dedicate a small collection to our own favorite childhood heroine!

Vintage kawaii exhibition in Tokyo

Have you ever asked yourself how the kawaii phenomenon was born? Today we usually associate this word with Hello Kitty & co. or colored Harajuku fashion, but in fact the origins of the style date back to a century ago!

Kawaii shopping at ModeS4U

We are pleased to announce our new affiliation with ModeS4u, one of the best online stores where you can buy original kawaii accessories imported directly from Japan! In addition to many articles of the most famous Japanese brand (San-x – official dealer – Sanrio, Crux, Kamio, Re-Ment, Cram Cream and many others), ModeS4u has one of the finest selection of fabrics and craft accessories that you can find on the web!