J*Fashion: Mori Kei

In recent days, it was very popular a street style that has nothing to do with Fairy Kei colored tulle or with the finest Lolita clothing: Mori Kei. The Japanese word “mori” means “forest” and this thing can make us understand what is the spirit that animates this style: as a modern wood fairies, Mori girls intended to represent with their style that contact with nature and that love for little things that often fails in big modern cities.


Do you remember the San-x popularity survey to select the new character to be launched on market? Well, with the start of the new year, the Japanese company is ready to launch a new rabbit (in fact 2011 is the year of the rabbit, according to the Chinese horoscope): Chou-Fleur!