Hello Kitty is back at McDonald’s

After several months, the familiar shape of the kitty with a bow returns to peep from the counters of world’s most famous fast food chain! Starting this month, in fact, along with a Happy Meal menu, you can receive one of 4 Hello Kitty gadgets.

Trends: Deco-den and the art of customizing

As we have said in the previous post, Japanese people love to express themselves by personalizing their belongings. The most striking example of this trend is Deco-den, that is cellphone decoration (the term comes from the word “decoration” and “denwa”, or “decorated phone”). Over the years, this trend has spread like wildfire, becoming a true art form and extending to other handbag objects, such as game consoles, mirrors, mp3 players and anything you want to make unique in the world!