Kawaii Collection: new characters wanted!

How do you choose a new character to team up with Rilakkuma, Mamegoma and companions on Japanese store shelves? There are marketing experts, of course … but the audience always has the last word! San-X is aware of that, so in the past they have proposed several trial series, to test the taste of customers. In 2003, in one of these initiatives it has been selected the aforementioned Rilakkuma!