Just in time for the end of the year, Sanrio unveiled its brand new character, Wish me mell! The new series is aimed primarily at teens and twentysomethings, in practice to a generation of young people whose lives are closely linked to new forms of communication (Internet in particular). Wish me mell, in fact, aims to connect the hearts of people emphasizing good feelings, kindness and love, using social networks as the main form of communication.