We already told you about Sanrio Foundation, the charity founded with the purpose of raising funds to help children in need. Their latest collaboration is the one with Nooka and Love Through Design, which produced a special limited edition wristwatch (only 300 pieces!) with the distinctive designs by Simone Legno, creator of Tokidoki. The Zub Zirc 38, this is its “code name”, was created to help Emergency, the association that has been working for years in the hospitals of the poorest countries to guarantee everyone the right to medical care.