Japanese fashion at NiMI festival in Florence!

Are you busy from December 16th to 18th December? Well, free your agenda because at NiMI Festival, the Florentine event dedicated to Japanese culture, there will be none other than Angelic Pretty and Putumayo, two of the most famous gothic lolita fashion brands, and the delicious creations of Dolce Deco! So, for the first time in Italy we will have the chance to see (and buy) clothing and accessories directly from those who produce them, at the booths set up at the fair!

Trends: Deco-den and the art of customizing

As we have said in the previous post, Japanese people love to express themselves by personalizing their belongings. The most striking example of this trend is Deco-den, that is cellphone decoration (the term comes from the word “decoration” and “denwa”, or “decorated phone”). Over the years, this trend has spread like wildfire, becoming a true art form and extending to other handbag objects, such as game consoles, mirrors, mp3 players and anything you want to make unique in the world!