Not only Tsum Tsum: the kawaii invasion of stackable plushies

First there were Tsum Tsums, the series of plushies by Disney produced in 2014 in Japan that became in a very short time (also thanks to a very fun game for smartphone) a real phenomemon. Even in this part of the world, the Tsum Tsum mania is slowly catching on (we are practically obsessed), even if not like in Japan, where there are always new special collections and gadgets. Obviously, the other toys brand couldn’t stay watching!

Mamepuchi mascot
©Sanrio

For several months, Sanrio has already produced a series of stackable plushies dedicated to its most famous characters, from Hello Kitty to Gudetama, called “Mamepuchi mascot” (something like, little beans mascot). There are 3 different collections: a “basic” one, with the classic characters, a sailor one and a kimono one. As for Disney’s Tsum Tsum, there are 3 dimensions and obviously the plushies can be stacked one on the other.

Mamepuchi mascot
©Sanrio
Mamepuchi mascot
©Sanrio

San-x follows with its “Mochi Pettan“, the soft mochi-style plushies. After a first collection with all the classic characters (Rilakkuma, Afroken, Tarepanda, etc), in October there will be a new series with other characters like Sentimental Circus and Rilakkuma mega plushies. Needless to say, we want them all!

Mochi Pettan
©San-x
Mochi pettan
©San-x
By Alessandra 1o
By Alessandra
Copywriter by chance and graphic designer by passion. She deals with all aspects of the blog: content, design, technical side, social media managing.
Last update: 6 October 2015
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Fahad
4 years ago

I like the plushies made by sanrio because these are so cute! Wish I could buy all of these!!!