Are you busy from December 16th to 18th December? Well, free your agenda because at NiMI Festival, the Florentine event dedicated to Japanese culture, there will be none other than Angelic Pretty and Putumayo, two of the most famous gothic lolita fashion brands, and the delicious creations of Dolce Deco! So, for the first time in Italy we will have the chance to see (and buy) clothing and accessories directly from those who produce them, at the booths set up at the fair!
Angelic Pretty is one of the oldest and most famous Lolita fashion houses. Founded in 1979, it specializes in sweet lolita outfits. The brand’s goal is to offer clothing that can transform the ones who wear them into modern princesses, with dresses that resemble those of the protagonists of fairy tales. Two of the designers of AP, Maki and Asuka, have become the symbol of the company and of the sweet lolita style. Angelic Pretty was also one of the first gothic lolita brand to open its doors abroad through an international online shop and some overseas stores, including the new retail store in Paris.
Putumayo is one of the most popular punk lolita brand, characterized by a very particular style, which blends punk and gothic aesthetics with classic elements, creating dresses that, according to the designer Shunsuke Hasegawa, are both sweet, cute and sassy. Looking through the catalog, in fact, we can find exquisitely punk dresses alongside other ones definetely more feminine. Putumayo is abroad in some specialty stores (not one brand) and has participated, along with other fashion houses, some editions of Japan Expo in Paris.
Obviously, we can not miss the accessories! Also from Japan, NiMI will also host Dolce Deco, born Yukari Kumagai, one of the most famous artists of decoden at home and around the world. Having started almost as a hobby to create polymer clay sweets during a trip in America, Yukari has harnessed his talent making it a real job. Currently, Dolce Deco creations appear on TV and in major fashion magazines. Kumagai is also director of her school of decoration, the Dolce Deco School!
Nimi The Festival will be held from Friday 16th to Sunday, December 18th in Florence at Fortezza da Basso (near the station of Santa Maria Novella). More information (schedules, tickets, how to get to the exhibition) on the site http://www.nimifestival.it/. Of course, we will be there too and we’ll tell you about the festival live on our twitter page!