12 kawaii puppies to start the new year

According to the Chinese Horoscope, 2018 is the Year of the Dog! Officially, the new Chinese year will start on February 16th, but we want to celebrate it a bit earlier by making you know some four-legged kawaii characters you may never heard about. We have chosen 12 of them, one for each month of the year: what’s your favourite? Happy 2018 to all of you!

5 San-x characters too weird to be true

We did it with Sanrio characters, but we couldn’t avoid taking a look also to San-x catalogue. The company that gave us Rilakkuma, in fact, has nothing to envy the historical competitors when it comes to strangeness. As a matter of facts, San-x has possibly created during the years some of the best (or worst, depending of the point of view) oddities in the world of Japanese characters. Here is our top 5, or better top 6: there’s a final bonus!

5 Sanrio characters borderline crazy

While in Japan the annual Sanrio Character Ranking, the survey to decide the ranking of the favourite characters, is ending, we are looking at the brand’s archive for a peculiar category of characters we love: the differently kawaii. They are those characters not cute (at least for us), but very much ridiculous, surreal and with no sense at all. Here are our choices, in chronological order!

5 Sanrio characters deserving more

Not everything turns out as it should and sometimes some characters that look so cute don’t meet actually much success. So, we combed through Sanrio’s archive looking for those relatively unknown characters that, according to our discretion, would have deserved more fame.

Who is Kumamon, the mascot of Kumamoto prefecture hit by the earthquake

As you already know, during the last weeks South Japan was hit by a series of strong earthquakes which have caused many damages and forced thousands of people to leave their homes. The afflicted area is the Kumamoto Prefecture, on Kyushu Island, place of some important historical buildings, like Aso Shrine, one of the most ancient of Japan, and Kumamoto Castle. Even if we are a little late, we wish to remind you what we can do to help the survivors and we want to do it our way… by introducing you to Kumamon, the Kumamoto Prefecture mascot!


Do you remember the San-x popularity survey to select the new character to be launched on market? Well, with the start of the new year, the Japanese company is ready to launch a new rabbit (in fact 2011 is the year of the rabbit, according to the Chinese horoscope): Chou-Fleur!

Wish me mell

Just in time for the end of the year, Sanrio unveiled its brand new character, Wish me mell! The new series is aimed primarily at teens and twentysomethings, in practice to a generation of young people whose lives are closely linked to new forms of communication (Internet in particular). Wish me mell, in fact, aims to connect the hearts of people emphasizing good feelings, kindness and love, using social networks as the main form of communication.

The surreal world of Choo Choo

Thanks to Hello Kitty and Nyanko, we are now accustomed to seeing cats in the weirder shoes we can imagine. What else could surprise us now? Well, there’s something and it’s called Choo Choo, the cutest and in some ways the most original feline series we’ve seen so far!


On October 14, Framboiloulou (where “framboi” stands for “raspberry”), the new Sanrio character, will debut in Japanese stores! The protagonists are a little French girl and her inseparable teddy bear Loulou, a trusted friend who is always at her side. The line, dominated by pink and black polka-dot patterns, is targeted to girls from 18 to 30 years old, who love romance and the delicate Parisian atmosphere. The items are designed to fit the lifestyle of the typical “office lady ” and are therefore intended to be used at home, at office and as handbag accessories as well.